CLIENT | KEEL Vodka

MARKETING COLLATERAL

role

The objective was to design marketing materials to effectively promote KEEL Vodka and KEEL Sparkling, a premium light spirit brand. The projects encompassed a variety of formats, including social media content and print designs intended for high-visibility placements such as billboards, truck wraps, and table tents.

To create these designs, a comprehensive understanding of the brand’s identity was established, ensuring alignment with KEEL Vodka's premium positioning.

By utilizing a cohesive design strategy across various platforms, the marketing materials aimed to elevate the presence of KEEL Vodka and KEEL Sparkling in a competitive market, fostering brand loyalty and attracting new consumers.

SKILLS & DELIVERABLES

Development of visuals that align with KEEL Vodka’s brand identity.

  • Print Design: Creation of flyers, table tents, signage, vehicle wraps, billboards, and other printed materials that communicate the brand's message effectively.

  • Print Advertising: Design and layout of advertisements for magazines and other print media to enhance brand visibility.

  • Social Media Content Creation: Production of engaging content tailored for various social media platforms to increase user engagement and brand awareness.

Examples of some marketing collateral projects completed for KEEL Vodka from previous years.

Print Design & advertising

social media content

Beach scene with a woman and man jogging, and two women lounging on towels with drinks. Text reads 'Keep it Keel' and 'Keel Vodka.' A bottle of Keel Vodka is visible.
Advertisement for Keel Vodka featuring a muscular person stretching their arms above their head, with the text "Relax, You Deserve It." A bottle of Keel Vodka is displayed on the bottom right.
Two KEEL sparkling vodka soda cans with grapefruit and lime slices, surrounded by splashing water on a blue background.
Woman in athletic wear performing a dynamic pose, overlaid with text 'Relax You Deserve It'. Includes a bottle of KEEL Vodka. Vibrant colors with a fitness theme.
KEEL Vodka Lemon Lime Sparkling soda can with lemon and lime slices, green liquid splash background.
Promotional image for KEEL Vodka featuring two cocktails: Arctic Summer with KEEL Vodka, Red Bull Yellow Edition, pineapple, garnished with orange and pineapple; Crashed Ice Spritz with KEEL Vodka, cranberry, orange liqueur, lime, soda, garnished with orange.
A woman doing a yoga pose with text saying 'Relax You Deserve It' and a bottle of KEEL vodka visible. KEEL Vodka logo and brand name are at the bottom left.
Keel Sparkling Vodka Soda can with grapefruit flavor against a red background, featuring grapefruit slices and splashing liquid.
Promotional image for KEEL Vodka featuring influencer campaign instructions. Shows smartphones with Instagram posts, images of people socializing with drinks, and details on how to participate as an influencer by posting on Instagram, attending events, or joining photo shoots.