CLIENT | RACE Cancer Foundation

EVENT | SUPER SUNDAY

MARKETING COLLATERAL

role

As the designer for marketing materials and swag for the annual road race event hosted by RACE Cancer Foundation, one undertakes a multifaceted role that encompasses creativity, strategic thinking, and an understanding of brand identity.

The primary objective is to create visually compelling marketing materials that effectively promote the event and engage the target audience. This includes developing both print and digital collateral, ensuring that each piece aligns with the foundation's mission and resonates with participants and supporters.

Design projects vary in scope, from eye-catching posters and flyers to impactful social media graphics that drive engagement online. Additionally, conceptualizing and executing merchandise designs such as jackets, t-shirts, hats, and bottle openers. Each design is tailored to highlight key event details while fostering a sense of community and purpose.

Billboard Design

Billboard advertising "Super Sunday" charity road race on February 5, 2017, in Cambridge, MA, featuring 5K and 5M races, organized by Race Cancer Foundation.

Truss Design Mockup & Final Product

SKILLS & DELIVERABLES

Development of visuals that align with
RACE Cancer Foundation’s brand identity.

  • Print Design: Creation of flyers, table tents, signage, billboards, apparel and other printed materials that promote and communicate the brand's event message effectively.

  • Print Advertising: Design and layout of advertisements for print media to enhance brand visibility.

  • Social Media Content Creation: Production of engaging content tailored for various social media platforms to increase user engagement and brand awareness.

Advertisement for the Super Sunday charity road race held in Cambridge, MA on February 5, 2017, featuring both 5K and 5M events and organized by Race Cancer Foundation.

Apparel Design

Social Media Content

Super Sunday 5K and 5M race event poster for February 9, 2025, at Kendall Square, Cambridge, MA. Features road race and party details, including cold beer, hot food, live music, and a note that proceeds are 100% donated to charity.
Advertisement for the Super Sunday race event by Race Cancer Foundation. Features a group of runners at the start line, a large American flag, and event details. The race occurs on February 9, 2025, at Kendall Square, Cambridge, MA, offering 5K and 5M runs. Promotes a road race and party with cold beer, hot food, and live music. All proceeds donated to charity. Website: racecancer.org/supersunday.
Promotional poster for 'Super Sunday' event on February 9, 2025. The race is canceled, but the party is still on from 11 AM to 2 PM at Kendall Square, Cambridge, MA. Features images of smiling people, cold beer, hot food, and live music.
Group of volunteers in orange apparel posing for a fundraising event in Cambridge, MA. "Super Sunday Race Cancer Foundation" event details, inviting volunteers to join.
Promotional banner for the "Super Sunday Race Cancer Foundation" event featuring a 5K and 5-mile race. The banner shows participants holding beer, running, and enjoying the event. It highlights details such as "100% Donated to Charity," "Road Race & Party," "Cold Beer," "Hot Food," and "Live Music." The event date is February 2, 2020, part of the USATF New England Grand Prix.
Promotional poster for Super Sunday by Race Cancer Foundation featuring details about a virtual and in-person event at Mighty Squirrel on March 17 from 5PM-7PM. It mentions prizes, a raffle, and items like beer, hats, shirts, and medals. Includes imagery of a hat, shirt, and beer bottle.
Promotional image for "Super Sunday" road race and party hosted by Race Cancer Foundation on February 3. Includes 5K and 5M races with images of runners. Features text: "100% donated to charity," "Cold Beer," "Hot Food," "Live Music." Website: racecancer.org.